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Before And After Facebook: Importance Of Facebook Marketing Process To Advertise Your Brand
Most of the learning before the proliferation of Facebook and social media happened through ads on TV. During the days of typical media dominance, marketing was driven by the power to broadcast. Marketing communication was primarily unidirectional through blaring advertisements and press releases.
Word of mouth happened on an one-on-one basis, where the dialogue would start and end around a small group.
Now, a search on your favorite brand on Facebook might reveal a lot of conversations about the brand, that might depict user's positive or negative experiences with the brand. Unlike the clandestine brand gossip of earlier days, the Facebook period ensures that discussions are saved and made easily available through social networking sites.
Brands trying to ignore this new medium find themselves in a state similar to an ostrich, with its head buried in sand, thinking the world can not see it. The actual image of the brand in people's minds shows up aloud nowadays by discussions on Facebook.
Facebook and Online Reputation
The power of Facebook has extended the scope of Word of Mouth beyond the good old conversation between friends. Nowadays, each and every Facebook user is free to post his views on your brand. The actual effect of this happens whenever those discussions appear in searches and affect people's opinion about the brand image.
This is where online reputation, mainly on a widely accepted medium like Facebook, matters.
In a nutshell..
Managing an optimistic image of your brand needs you to expand your reach, more than what you would do in times of traditional media. The discussion nature of social networking sites, such as Facebook, demands a different approach. Unlike one-time broadcast by the regular medium, Facebook saves each and every discussion and makes it available through the search option for everyone who's curious to know more about your brand.
That is the reason why it is an essential part of any brand plan to feature positively on social media sites, like Facebook. Engaging consultants who've experience in managing brands through the new era of social sites is a growing practice that can help brands manage the new wave.
Get more information on the best Facebook training available.
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