Online Business Opportunity Lead - What They Will Never Let You Know

Business opportunity lead brokers don't always let you know the entire story. They generally don't tell you where they're getting their traffic, what offer the lead responded to, or how many times the lead will be sold.

Unfortunately, these three factors are critical to judging the quality of a business opportunity lead.

Firstly, let's consider the source of traffic.

To make this easy, let's consider an example from the real-world: billboard marketing.

Most people have been there, before, you're driving down the road, merrily singing along to whatever song's on the radio (or, if you're a web marketing junkie like me, the newest training audio on CD,) when all of a sudden a sign on the side of the highway catches your eye.

Aside from the actual billboard, and the ad placed on it, can you guess the single biggest factor in its overall success? Yes it's true: location, location, location.

Place your billboard on a rural country road, and you'll have "rural country" people responding to your offer. However, place that same billboard ad on the main commuter route leading into the city and you'll get an entirely different business opportunity lead.

The same is true online. Is your business opportunity lead broker placing their ad on rural country roads (some crappy celebrity gossip website,) or on the main thoroughfare for executive commuters? (The Wall Street Journal.)

Next, let's consider the "offer."

What did the ad assure the business opportunity lead? What is their expectation? They responded to the advert for a reason, and while your broker may be telling you that they're interested in an internet business, that's not always the case.

Back when I still bought leads, I remember buying a batch of business opportunity seeker leads from a new source.

After making my first hundred calls, it was clear to me that none of the leads I bought were serious about establishing an online business. In reality, they had been responding to an advertisement offering them an opportunity to win a free laptop or computer.

Therefore, the offer is crucial and can't be ignored. It makes the difference between a business opportunity lead that is willing, even thrilled, to talk about your opportunity versus wasted money.

And finally, knowing how often the business opportunity lead has (and ever will be) sold is crucial.

The truth is, your typical internet business opportunity lead is not willing to whip out their credit card and join an opportunity right away. Instead, they're curious looking into carefully dipping their toe in the water and doing their research.

I can agree, it often takes time -- lots of time -- for somebody to decide to join a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.

Recently, I had someone work with my team who had been on my mailing list, receiving periodic emails from me, for more than eight months. So, don't let a broker tell you, "This lead is yours, exclusively, for the first 30 days."

Then what? They get bombarded by my competition. No thank you.

So what's the answer?

Honestly, I stopped buying leads completely. After wasting literally lots of money purchasing every kind of business opportunity lead available -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.

The truth is, making your own leads is best. You control the source of traffic, you handle the offer (and thus, the lead's expectation,) and they are yours exclusively to follow-up with until they're willing to become a member of your business opportunity.

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